A media planning service can be provided:

- through cooperation with an agency which rents an outdoor advertising medium on behalf of the advertiser, according to the strategy which they have developed

- independently, as a complex and comprehensive service of location selection for clients who have not hired an agency and rent an outdoor advertising medium independently, in line with the goals of a particular campaign

The media planning service comprises the following:

- determining the advertising market
- determining the necessary level of exposure to the message with respect to the goals
- ensuring the appropriate number and characteristics of advertising surfaces to ensure the promotional goals

In selecting the surfaces, we apply the following criteria:

- population structure
- traffic intensity
- traffic direction
- contents of infrastructure in the surroundings

P.I.O. is continuously conducting unique research in the Croatian media environment related to outdoor advertising, processing an increasing number of cities, and uses the data collected to further increase the quality of its media planning service for its clients.